SIG SPONSOR PROJECT
Apply inspiring design thinking to refresh the image of the SIG brand.
14 weeks project (teamwork)
Team members: IRIS CHENG | CYNTHIA QIN | TITI WU | LEVINA LASMANA
This is SIG
Unique filling technology
Focus on consumer experience
Keeps update technology and designs
Clean and thorough details in everything
Presents a wide variety of solutions
Dares to be different
What can set SIG apart?
What are the consumers' real needs?
Market audit research focusing on user experience when dealing with multipacks
INSIGHTS
+ Material not sturdy enough to hold and carry the products
+ Possibility of products falling off
+ Lack of ergonomic and functional handle
+ Insecure placement of products
Interview for user Experiences with current carton packages on the market
INSIGHTS
+ Some forms are too hard to hold
+ Materials are too soft which causes leakage when inserting a straw
+ Inefficient closures
+ Struggle in opening shrinkwrap multipack plastic
User tests with white models
Describe your image
Describe your image
Describe your image
Describe your image
The objective of this test:
+ A preferred form of packages without being bias from the graphics.
+ Observe characteristics of the most efficient and preferred closure.
INSIGHTS
+ Closures should be placed in the center for all direction pouring function
+ Use twisted cap for a more secure impression
+ Slimmer forms are easier to hold
+ Minimal and purposeful forms are preferred
+ Softer edges are nicer to hold and more pleasing to the eyes
+ Bigger openings are preferred
Versioning
Sketches
Improving the shelf-impact and enhance the design to make the packs look more refreshing.
Persona
Eve Chang
EVE CHANG
+ 24 years old
+ College Student
+ $2K/m spending
+ 2 x a week grocery
A busy college student who lives in an apartment with one roommate. She spends most of her time in school.
Buying habits:
+ Prefers portion packs for easy and fast purposes
+ Attracted to distinct packages on the shelf
+ Transports using her own transportation
SIG portion packs for Eve
Designed for easy carrying. Perfect for products that require heating, like soup and hot chocolate.
Grip
Distinct
Flexibility
Branding
Storage
User scenario
Small and portable/microwave allowed/single hand open
Possible client
Designed for subtle 3D graphic effects and enhance the branding of the product while maintaining basic form to maximize storage.
Grip
Distinct
Flexibility
Branding
Storage
User scenario
3D effect pattern for adding grip/single hand open/easy pouring
Possible client
Designed with subtle and soft edges for better finger placement and enhance the elegant aesthetic of the form.
Grip
Distinct
Flexibility
Branding
Storage
User scenario
single hand open/fitting hands/hands/easy drinking
Possible client
Kimberly Hill
KIMBERLY HILL
+ 56 years old
+ Mother and CEO
+ $5K/m spending
+ 1 x a week grocery
A mother of 2 sons and a successful business owner. Has a very tight schedule and enjoys spending her free time gardening.
Buying habits:
+ Shops in family size portion
+ Buys in bulk to reduce the frequency of having to go grocery
SIG family packs for Kim
Designed to hold even family sizes packages with the perfect grip, preventing chances of over pouring and spillage.
Grip
Distinct
Flexibility
Branding
Storage
User scenario
Easy to hold/Easy to twist/Easy to pour out the product
Possible client
Designed for refreshing and distinct shelf appearance while maintaining function. Perfect for products that contains chunks.
Grip
Distinct
Flexibility
Branding
Storage
User scenario
Fitting hand gesture/Single hand open/Open with one finger
Possible client
Alex Smith
ALEX SMITH
+ 14 years old
+ Middle School Student
An active middle school student. Carries beverage packages in his backpack.
Buying habits:
+ Enjoys looking out for interactive and fun packaging in the market while waiting
+ Family buys multipacks so he can bring them to school
SIG portion packs for Alex
Designed with interactive features that can widen the branding opportunity while enhancing the grip of the package.
Grip
Distinct
Flexibility
Branding
Storage
User scenario
Small and portable/Drink with straw/Interesting interaction
Possible client
Closure Design
Grip
Hygiene
Using
Branding
Storage
Clip Tip
Designed for easier grip and opening with secure seal to prevent spillage
Linkage
Peel by hand to open
Push Pop
Designed for products that needs controlled dosage pouring and easy access of opening.
Push and pop up
Grip
Hygiene
Using
Branding
Storage
Push Twist Pop
Push the teeth
Grip
Hygiene
Using
Branding
Storage
Designed for products that needs controlled dosage pouring and easy access of opening.
Cap links with the opening for easy recycling
Multipacks
Designed using only a sheet of cardboard to reduce amount of material usage and give a more efficient form.
Handle
Branding
Stackable
Sustainable
Transport
Designed using only a sheet of cardboard to reduce amount of material usage and give a more efficient form
Handle
Branding
Stackable
Sustainable
Transport
Family shot
SIG Family Shot
