NKD SKN
Redesign and rebranding the package for self-tanning brand NKD SKN.
14 weeks project
Six key words
Product offered
Brand promise
NKD SKN combines nature and technology to bring you no-compromise products for every skin tone. Our tan formulas are infused with organic and natural skincare ingredients that hydrate, condition and nourish the skin and are completely paraben, perfume and alcohol-free. No self-tan smell. No patchy dry-skin fade. Just a beautiful, natural, skin-loving tan!
Demographic
MAKEUP YOUTUBER
“It’s always bikini seasons in Los Angeles, but I like bikini seasons in my apartment! I like a fashion show of all my favorite bikini in front of my mirror. I love my gorgeous tan skin in my beautiful swimming suit. Even though I don’t have time to go to the beach every day, I still want to keep my beautiful tan skin, I just feel great when I can see my skin perfectly match with all my sexy bikini!” -----------Amber Schol
Youtuber
What is the tanning emergency? The unsightly stained hands after tanning without a tool like a mitt. Sometimes you just too lazy to use the tool. After you rub on the tanning lotion with fingertips and everything looks very cute, And a couple of hours later when you look down your hand and they are totally black. And it’s doesn’t match up with the rest of the tan.
Concept
Let's party!
NKD SKN is for Beauty fanatics who are very straightforward to express they want to be beautiful and dying to make their skin live.
NKD SKN can satisfy the desire to become popular.
Be cool and get ready for a party!
Sketches
Form Development
Logo development
Describe your image
Describe your image
Describe your image
FINAL CHOICE
The logo is inspired by blind, using the high-contrast light and shadow effect to express straightforward. And it also matches the pattern on the package.
Graphic development
Making process
In shop photo
