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NEW KODAK MOMENT

Evolving brand Kodak with an innovative product strategy, a renewed brand creative direction along with designing a unified collection of products.

14 weeks project

Timeline of Kodak

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​INSIGHT

Kodak Moment

One of the most famous slogans in the world

People's impression of the Kodak Moment：

A rare moment that is captured by a picture, or should have been captured by a picture.

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e.g:"Aww!.. They look soo happy sitting there by the lake! That's definitely a kodak moment!"

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KIDS--------

always the main topic for Kodak Moment 

Hover effect

Kodak always cares about kids

There is a group of children who are getting attention：

Special Needs children Market

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Estimated Autism prevalence 2020:

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U.S. pediatric special needs market size,2015-2026(USD Billion):

I want to propose a new Kodak Moment:

Bring Special needs children a charming moment worthy of capturing

Why do special needs children need this?

They need something:

Autism Spectrum Disorder

Common issue: have trouble communicating physically and mentally.

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Difficulty with speech or language

- Unable to recognize different vocal tones
- and poor nonverbal conversation skills

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Difficulty with social interactions

- Avoid eye contact and have trouble

- understanding emotional feelings

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Difficulty with learning

- Focus acutely on details
- Narrow Interests
- Attention Issues

Why communication is so important?

Without communication, autism child might:

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Aggressive behavior

Ignore the real danger

Independent issues

Target age range:5-12 years old

Best time for preschool education and building relation with parents

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0

5

12

18

Early intervention

Transition period

Professional education

Product proposal: special needs toys

Create connection between special needs children and parents

Current autism therapy tools/toys

Insight:

- these products are all in 2D, kids will easily lose patience

- only stimulate the sense of sight

-not target on the real needs for special needs children

Creative Direction

Create an atmosphere full of caring and love

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Delightful

Brings kids joy and happiness

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Comfortable

Make the kids feel comfortable and safe all the time

Design Direction

Create a reasonable relationship between special needs Children and parents

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Textual and soft

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Sensory and dynamic

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Simple and straightforward

CMF Direction

Color: High contrast & Vibrant 

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Material: non-toxic silicone and kinetic sand

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Finish: Stimulate the sense of touch

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Thinking process

How might we make special needs kids be willing to communicate?

What can be appealing to special needs kids and how can they communicate?

What about visual communications? Maybe instant camera with super simple functions?

What about physical communications? Maybe blocks can randomly change the form?

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Communication Toys/tools

Help families with special needs communicate feelings with each other.

- Visual communication: Instant camera
- Physical communication: Random Blocks
- Future opportunity: Digital Platform

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Visual communication: 

Instant camera

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Round Shape

Kids friendly shape, easy for kids to play with, safer for kids to use.

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Round Film

Better fitting the shape of camera.

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Simple Function

Only one thing kids need to do: pressing the shutter button.

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Lens be well protected

Non-toxic silicone covers every edge of the lens. Protect the camera while protecting kids from harm.

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Flash light

Shutter

lens

Shoulder strap

Film container

Film print out

Refill the zink paper

No toner, no ink.

No viewfinder,Big screen

Choose a screen to replace the viewfinder, and it is easier for kids to take pictures of whatever they want to record.

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Color platte

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Wireless charger

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Plug in, light up.

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Physical communication: 
Random Blocks

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Stimulate the

sense of touch

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Stimulate creativity

Each shape can be changed by kids randomly by their creativity.

Children can also connect any two blocks together to create new shapes.

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Non toxic silicone

Soft silicone to maintain the shape

Kinetic sand

Thin magnet layer for connection

Magnetic force the side surface to be flat so the blocks can be connected together

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Purchase as a set!

Get all of the products as a set in whatever color kids like!

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Future opportunity: Digital Platform

Please play the video below for APP workflow.

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